Tuesday, March 1, 2011

A Beginner's Workshop on Photo Book Publishing, with Melanie McWhorter | December 12-13 2011


Upcoming workshop at The New Orleans Photography Workshops

Photo Book Publishing


A Beginner's Workshop on Photo Book Publishing, with Melanie McWhorter

This two-day workshop covers the evolution of a photography book from its inception as an idea, to a finished product. Intended for photographers with little or no experience in publishing, A Beginner's Workshop on Photo Book Publishing is an interactive, dynamic workshop that enables participants to fine tune their ideas and become familiar with design, layout and essential publishing processes. When completed, participants will be able to make decisions about publishing their work and envision all of the steps involved in producing their project from start to finish.

The workshop begins by familiarizing with basic book design elements and book publishing vocabulary, and expands into topics including making a basic budget and conceiving ideas for fundraising, branding and marketing to your audience, contacting publishers or printers, knowing the roles and jobs involved in publishing your photobook and deciding whether to work with a publisher or self-publish, and then, traditionally or with print-on-demand.

Melanie covers the basic components of financing, as well as the essentials of distribution ranging from such easily overlooked matters as storage, to the finer points of what is required to get the book on to the dealers' shelves. This workshop is the perfect publishing overview for photographers of all levels.

Placed immediately following the 2011 PhotoNOLA portfolio review week end, the timing of this workshop is designed for photographers also interested in attending the many events and exhibitions that take place during New Orleans' annual celebration of photography.

Tuition: $395 | Materials fee: $25

Melanie McWhorter has been the manager of the photo-eye's Book Division for over 10 years and curates exhibitions of local photographers in photo-eye Bookstore. She is a regular contributor to the online magazines Fraction Magazine and photo-eye maintains her own photo-related blog, melaniephotoblog.com and is co-founder of Finite Foto which focuses on photography in New Mexico.

Melanie has been interviewed about photography in numerous print and online publications including PDN, The Picture Show, Santa Fe's THE magazine; has judged the prestigious photography competitions Women Photojournalists of Washington's Annual Exhibition and Fotografia: Fotofestival di Roma's Book Prize; and has reviewed portfolios at Fotografia, Photolucida, Review Santa Fe and PhotoNOLA.

Recently her own photography was exhibited in Sweet Escape at Morean Arts Center in St. Petersburg, FL; Through the Lens: Creating Santa Fe and in Fraction Magazine. She resides with her family in Santa Fe, NM.

Complete information at neworleansworkshops.com/artists/melanie

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